![]() Twitter isn’t the cornerstone of any company’s marketing strategy, at least here in the Nordics. Should corporations reconsider their Twitter presence in 2023? In addition, users could be charged a monthly fee for the coveted blue checkmark. ![]() Since Elon Musk bought Twitter, several large advertisers have pulled ads from the platform due to concerns about the possible relaxation of its content moderation policies. Using personalisation is the logical next step in advertising to achieve better results. The competition for media spend is extremely hard right now and all channels are constantly seeking new ways to improve targeting on their platforms. This works specifically well for organic content, but it could be utilised in paid marketing as well. TikTok’s algorithm is amazing at predicting what users will like and knows how to recommend the right content. In theory, we could be seeing even better targeting. How will this impact content distribution, for instance? TikTok relies heavily on personalisation algorithms with Meta, among others, following suit. The fastest-growing age group on TikTok is 35+, so this is a great time to hop onto the platform and take advantage of its huge potential. You must create platform-specific content that looks and feels as though it belongs there. You can’t just edit your brand videos or material used on other social channels and upload it to TikTok. The content is unique to the platform and its users want to keep it as such. The first consideration is that TikTok is unlike any other social media platform out there. ![]() What is the first thing to consider if you’re joining TikTok in 2023? Since TikTok has surpassed YouTube in terms of time spent on the platform, now is the perfect opportunity for companies to leverage its potential.
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